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Mewt
Transforming a complex Fin-Tech solution for businesses
Objective
Objective of the project is to identify the Ideal Customer Profile (ICP) and tailor Mewt's (now known as SuperPe) crude & buggy Mobile App for better usability & aesthetics to drive more conversion & usage.
Client
SuperPe
Year
2022
Timeline
~3 months
Industry
Fin-Tech
Scope
Mobile App design, Stakeholder management
Role
UX Designer
Team Size
3 UX Designers, 1 PM
Outcome
~23% increase in Daily Active User (DAU)
About Mewt
A startup emerged in the year 2021, Mewt is Digital bank for businesses with valuation of $22M as on June 2022. It enables MSMEs to connect accounts from multiple financial institutions into a single platform. It features protected transactions, revolvable lines of credit, real-time notifications, e-cheques and more. It provides an app-based platform that is available on Android devices.
Given Scenario
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Crude & primitive design of Mewt App.
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Buggy usability & functionality.
-
Lack of better visuals.
Personae
About Mr. Sham
Sham is a wholesaler since 10 years. As part of an extremely hectic schedule, he purchases goods from the manufacturers and re-sells it to the Kirana stores in his locality everyday. With multiple threads of transactions, he has hard time managing the records. Although he prefers to use cash, growing trend of UPI & Wallet based transactions have made him adopt online transfers. He deals with numerous transactions daily involving huge amount of money for bulk orders.
User Goals
Unlimited smooth transactions
To make unlimited daily transactions successfully without money getting stuck.
Easily use the platform
To schedule of configure recurring payments with reminders.
Access Balance & History
To view & analyze detailed transaction history & balance whenever required.
Need Customer support
To schedule of configure recurring payments with reminders.
Schedule
Payments
To schedule of configure recurring payments with reminders.
User Pain Points
Lack of
assurance
SMS does not appear after the transaction is done, creating anxiety.
Buggy
experience
Delay in reflecting money in the app and frequent transaction errors.
Unable to view history
Can’t find any option for running statements or viewing all in the list.
Manual efforts to remember
Remember to pay the vendors on time and remind others for contributions.
Poor customer service
Customer service is not competent enough to solve problems.
Empathy Mapping
Based on brainstorming, UX Reports, endless discussions and Data, the team identified key opportunity areas & recommendations for the new Website.
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User Journey Mapping
Mr. Sham's primary goal is to make a payment and check the balance history. User journey mapping provides a clear insight on the task flows between the user, Mewt, and their customers.
Information Architecture
As part of the process, information architecture is plotted for better understanding of the overall number of pages & flows for the App. Number of items in a single entity is kept to minimal to avoid burying information.
All Wireframes
Identified important customer insights on ShopKohler.in, which is a Shopify site for Indian users but didn’t really capture Kohler’s brand feel or intuitive user flow.
Explorations
Based on brainstorming, UX Reports, endless discussions and Data, the team identified key opportunity areas & recommendations for the new Website.
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Final Design
Mr. Sham's primary goal is to make a payment and check the balance history. User journey mapping provides a clear insight on the task flows between the user, Mewt, and their customers.
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